Scaling a Liquidation Marketplace to 1 Million Views a Day
How a strategic website redesign combined with National SEO, Google Ads, and Facebook Ads transformed TAGeX Brands' digital footprint.
1M/Day
Peak Traffic (Up from 1M/mo)
30+
US Cities Ranked #1
2-Sided
Marketplace Growth
The Challenge
TAGeX Brands operates a complex, two-sided marketplace. On one side, they needed to reach restaurants and facility operators facing closures who urgently required asset liquidation services. On the other side, they needed to build a massive audience of buyers ready to purchase those liquidated assets at auction.
Their existing digital presence wasn't equipped to handle this dual-pronged approach effectively. They needed a complete digital strategy to capture high-intent sellers nationwide while simultaneously driving massive, targeted traffic to their auction events.
The Solution
We developed a comprehensive, multi-channel strategy that addressed both sides of the marketplace, starting with a foundational website redesign and expanding into aggressive organic and paid acquisition.
Website Redesign
Overhauled the website to handle massive traffic spikes and clearly separate the user journeys for sellers (liquidation services) and buyers (auctions), maximizing conversion rates for both.
National SEO Campaign
Targeted restaurants and key customers needing to liquidate assets. We built highly optimized location pages, helping TAGeX rank #1 in Google Search across 30+ major US cities.
Google Ads Dominance
Supplemented the organic search strategy with aggressive Google Ads campaigns to capture immediate, high-intent searches for liquidation services, ensuring total SERP dominance.
Targeted Facebook Ads
Built the buyer side of the marketplace using Facebook Ads to target individuals and businesses looking to purchase liquidated restaurant equipment at auction, driving massive traffic to active listings.
"Antonio and Ascentrix have been a game changer for our firm. Helping us pull together a Digital Strategy for both our Services Business as well as our Marketplaces has been key to our growth strategy. We have moved from a pre-pandemic traffic of 1 million views a month on our site to as high as 1 million views a day. The partnership with Ascentrix is key to our growth strategy."
Neal Sherman
TAGeX Brands
Work Completed
- Website Redesign
- National SEO
- Google Ads
- Facebook Ads
- Two-Sided Market Strategy